Brand-itude encompasses the cognitive aspects (thoughts), emotional responses (feelings), and overall demeanor (attitude) a brand projects, shaping how the company is perceived by consumers. This holistic approach aims to create a lasting and meaningful connection between the brand and its audience, going beyond products or services to establish a unique and memorable brand personality.
Founder's story
Emily Hedrick, MBA started her career on a small but powerful team at Best Gurl Consulting, learning the ins and outs of small business while working with corporations, academic institutions, and nonprofits, focused on improving company culture, effective communication, and accountability. From there, Emily dipped her toes in freelance work for various clients, ultimately leading to roles at Insightful Accountant and Bookkeep. Those roles exposed her to the accounting industry and helped her build a valuable network.
In 2023, she welcomed her first child and decided to take control of her professional path. Through a journey shaped by experiences, challenges, and a strong desire to create unique brand identities, Brand-itude was officially launched.
.png)
Values
Strive for greatness
We believe in pushing the boundaries of creativity and excellence in everything we do. Our commitment to delivering top-notch results drives us to go above and beyond for our clients, ensuring that every project is a reflection of our best work.
Communication is key
Open and honest communication is the foundation of our relationships. We prioritize clear, consistent dialogue with our clients to ensure that expectations are met, ideas are shared, and success is achieved together.
Never stop learning
We are committed to lifelong learning and growth. By staying curious and embracing change, we continuously refine our skills and strategies to deliver the most effective and innovative marketing solutions.
Live with purpose
We stand for what we believe in and are passionate about creating meaningful work. Every project we take on is guided by our core values and a deep sense of purpose, ensuring that our work not only meets client goals but also makes a positive impact.
Why the accounting niche?
Our focus on the accounting space is a strategic choice that stems from a deep understanding of the industry and its intricacies (plus genuinely enjoying the people that make this community what it is!). It's evident that accountants and bookkeepers are exceptionally busy individuals, continually striving to enhance their efficiency in a landscape that is perpetually evolving due to the rapid advancements in technology and business practices. We're here to help nurture your current clients and support your growth through intentional communication.